A great idea would be to create a campaign where you ask influencers to create their own make up looks using your products. It will give the influencer the freedom to create the perfect make up look for themselves, as well as showing off your product. After all, no one knows what looks good on someone else better than that person themselves.
Influencing the Influencers
With the help of influencers, there is no limit to how far you can go in terms of promoting your brand. This can be achieved by both creating content for them and collaborating on campaigns.
The Impact that Influencers have
Normally, what the influencers will do is to perform a review of the product for themselves first.
They will test it themselves and based on their experience, it is what they’ll be sharing among their followers. This is a common practice in the social media world, most especially in Instagram.